The Washington Post on Thursday became the latest news organization to take the increasingly fashionable step of blowing up its article template to present a feature story in a unique, immersive format.
The Washington Post invented a similarly innovative presentation for sportswriter Rick Maese’s profile of professional cyclist Joe Dombrowski, a talented 21-year-old from the D.C. area who some hope will redeem the sport in a post-Armstrong era.
AdAge’s Creativy Pick of the Day: Washington Post Unveils Automated, Real-Time Lie Detector
This is another quality example of News in the 21st Century from our Innovation team, showcasing technology and video, in a project designed to appeal to Opinion Leaders and Business Influentials who need the facts.
As Cory describes: “The Post is dedicated to this project because we believe strongly that informing and educating the public is one of the most critical missions we can perform, particularly when it comes to our elected officials - regardless of their political affiliation. Amid the cacophony of an instant-news culture, identifying the truth is both harder and more important than ever. Facts themselves are increasingly under attack and falsehoods can easily and instantly find their way to a mass audience.”
The Washington Post also saw a surge in mobile traffic. Cory Haik, executive producer for digital news at the Post, told me over email that visits to the paper’s mobile site increased 40 percent over their previous record. Traffic to the Post’s politics iPad app were up 177 percent from its previous best traffic day, she said. Overall, for the regular desktop site, visits were up 62 percent from 2008.
Marty Baron will be executive editor of The Washington Post effective January 2, 2013.
“We are thrilled to have Marty Baron lead The Washington Post’s newsroom,” said Katharine Weymouth, publisher of The Post. “He has a demonstrated record of producing the highest quality journalism, which…
“How do we cover an event differently? What do we do that’s uniquely Washington Post? We have video journalists on the ground, produced pieces in video form, sit-down interviews, the livestream, people collecting voices from delegates and from the public — kind of firing on all cylinders. There’s a big difference between the people who are legacy broadcast brands and digital or print brands. We’re sort of bottom-up. Being able to provide live video and analysis at the same time, I think that’s the next big thing for us.”
the Washington Post is launching “The Fold,” a nightly newscast created specifically with Google TV and Android devices in mind.
It’s essentially a 15-minute recap of that day’s events, with an airtime of roughly 6 pm ET every evening, to capture the segment of the market that wants a curated summary of their news when they come home in the evening. Each show will be made up of features, hard news and analysis produced by a mix of new and existing WaPo staffers.